Folly is an award-winning indie publisher of provocative, bold and beautiful writing.
“Where all the cool kids are submitting their writing…one of the best literary journals of 2025.”
ChillSubs, USA
“Folly has gained a reputation for being serious about ideas but unserious about itself - delivering provocative, boundary pushing art.”
magCulture, UK
The Collectors Edition.
Folly 003 made its debut at the Frankfurt Book Fair and returns with the same company it has always kept: local and international writers working at the risqué, intelligent and beautiful edge the journal is known for.
Kirsha Kaechele dismantles the ego by way of ayahuasca and online trolling. Max Rashbrooke goes to Fieldays. Danyl McLauchlan considers AI and creativity. The Australian writer Katy Knighton takes up the one thing every teenager does and no parent will name. The Reserve Bank's chief economist explains, plainly, why the New Zealand economy is fucked. And Nikki Gemmell's essay on the word cunt proved, to one national retailer, more objectionable than its own shelves of sadomasochistic billionaire romance — alongside poetry whose use of the f-word was judged a threat to family values.
Folly is a luxury object: made to be read, kept, gifted, displayed. This issue was bestselling, and after selling out is now back for Folly readers to order from anywhere in the world.
Folly 004 arrives on the scene with our most international cast yet. From Mexican jungles to symphonies, cancel culture and dark rooms at festivals. Folly is a curated collectible read of prose, poetry and art created with entertainment in mind. Launching 31 October, preorders will be mailed out in advance.
The sell out Issue 002 of Folly is back with a third edition. This issue builds on the sexy, strange and humorous tone set by the first issue of this literary journal. This is high art, mixed with high drama. It’s a coffee table book, holiday reading material, and a cross between a Victorian gossip rag and legit literature.
And it’s been so popular we’ve done a reprint, in a short limited run. Issue 002 contains a variety of short stories, short fiction and short poems designed for people with short attention spans who don’t mind the occasional swear word.
Issue 002 opens with Greymouth artists Sam Ducker-Jones on the cover and inside flaps with original art by Kerrie Hughes. Interviews with Aaron Hape, Dame Gaylene Preston.
Stories and poems by Allan Ramsay, Bernard Steeds, Michelle Taylor, Lila Pitcher, Rowan Taigel, Emma Gilkison and Laura Borrowdale, among others.
Artworks by Kerrie Hughes, Natasha Wright, Loren Marks, Emily Hartley Skudder, Damien Kurth, Claudia Kogachi, Russ Flat, Charlotte Robertson, Brittany Walker-Smith, Debbie Harris, Lucas Grogan.
Become a Friend of Folly
Folly is doing things differently. We are creating art - and art is meant to provoke a reaction. If you like what we are doing, consider becoming a Friend of Folly. You will receive early copies of our books, early access to parties and credit as a patron of the arts.
“Folly is a eyebrow-raising, whip-smart, rollercoaster of a read.”
FruitSlice, USA