“Folly has earned a reputation for being serious about ideas but unserious about itself—delivering provocative, boundary-pushing fiction, non-fiction, poetry, and art.”

magCulture UK

Folly brings worthy books into a world faster, beautifully, and fairly.

Folly publishes entertaining, thought provoking and intelligent writing. We back the books we take on, work collaboratively with our authors, and market our titles with the innovative thinking.

There is a cost to publishing books, and as a social enterprise, that cost must be recouped through expected sales. To reduce risks to both parties, we size the book to its real audience, make it beautifully and honestly, and we tell the truth about publishing along the way.

We offer both traditional publishing models, and hybrid models. Decisions are made based on your manuscripts marketability, your existing audience size, your social reach and likely debut sales in New Zealand and foreign markets.

The radical act in a market that doesn't need more books is to publish them in a new way, with integrity. That is what Folly Press is all about.

We encourage you to read this article by US publishing commentator Jane Friedman, which includes insights about sales figures.

If you think your manuscript fits within the Folly family, and are comfortable discussing hybrid options (should that be the commercially viable option), our submissions link is below.

Submissions

Manuscript submissions are welcome year round via Submittable.

Find out more on our Submissions page, here.

  • "Folly bursts onto the scene, with a vibrant and unapologetic energy, for those perhaps tired of the more traditional literary establishment."

    Stack Magazine, UK

Our 2026 Titles

One Year Out, By Charlotte Bell One Year Out, By Charlotte Bell
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One Year Out, By Charlotte Bell
NZ$25.00

Presales

Launch date: 1 August 2026

One Year Out traces one terrible, beautiful year through addiction, public rehab, and mental unravelling — then an unexpected move to Bali where recovery collides with wellness coaches and influencers selling healing by the gram.

In a series of confessional, funny and honest essays, Charlotte Bell writes about what addiction does to a body and a conscience: the institutions, the friendships, the rejection and the small rituals of strangers keeping each other alive. 

Moving between Aotearoa and Indonesia, this collection holds the messy, often absurd distance between falling apart and finding some new way to hold together.

Airini Beautrais says: “Deeply sad in places but also deeply funny, One Year Out is a refreshingly honest, insightful and self-reflexive memoir in essays. Charlotte Bell writes with unflinching clarity, aware of her own vanities and shortcomings, as well as being compassionate towards her past and present selves, and able to acknowledge what she has achieved in her recovery journey without taking anything, or anyone, for granted. There is also a genuine empathy for the people around her, from support workers and fellow addicts in recovery, to Bali travellers hoping to find themselves. Throughout all this is the voice of a writer with a keen sense of life’s mundane weirdness, and a poet’s knack for startling imagery. One Year Out is a valuable addition to the personal essay genre, but also to wider understandings about what it is like to live with mental illness and addiction.”

Illustrated by cover art licensed with thanks from New Zealand artist Sophie Greig.

The Folly Eros Issue: Smut, curated by Folly (Collectors edition pre-order) The Folly Eros Issue: Smut, curated by Folly (Collectors edition pre-order)
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The Folly Eros Issue: Smut, curated by Folly (Collectors edition pre-order)
NZ$45.00

Pre-orders sold out nine days before launch. We have a very small, very special run available and on its way for you if you order here, expected delivery date week of 7 September.

When a high-street chain pulled Folly Issue 003 from forty-seven stores over the frankness of female desire and a stray profanity, they gave us an idea.

If the gatekeepers think women's desire is offensive, fine. We'll give it its own imprint.

Smut is the first title from Folly — a collection of erotica that takes the part of human experience publishing is most squeamish about and puts it on good paper. Desire as it's actually lived: raw, filthy, funny, tender, and frequently un-PC. Real stories, from real people, made beautifully.

Smut is an erotic book detailing desire, power and tenderness, from the sacred to the profane — written by people from around the world. Curated alongside international black and white photography, Smut provides a classy, fun and cheeky look into modern courtship, fetish and bedroom antics.

Limited collectors edition in print.

Illustrated by art by local and international photographers.

With thanks to Rudiger Beckmann for the cover image.