Silver medal at the Best Indie Book Awards 2025

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Winner of the NZ National Geographic Cover Photo, 2025

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CLMP Runner up for Best Debut, 2024

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Winner of the ChillSubs Literary Incubator, 2025

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Best Lit Mags of 2025, ChillSubs

Silver medal at the Best Indie Book Awards 2025 ✳︎ Winner of the NZ National Geographic Cover Photo, 2025 ✳︎ CLMP Runner up for Best Debut, 2024 ✳︎ Winner of the ChillSubs Literary Incubator, 2025 ✳︎ Best Lit Mags of 2025, ChillSubs

What happens when a literary journal decides to start a press?

Folly happens - documenting our cultural moment in all its messy, magnificent glory through anthologies, novella’s, fiction, collections and memoir. Unbound by academic affiliations and fiercely independent, it is home to bestselling content which is beautiful and culturally aware.

We blend literary merit with cultural resonance in a way that makes people nervous. Touted by local media as the rebel child of the lit scene, and internationally awarded at the 2025 Best Indie Publishing Awards, Folly is an international publishing house doing things differently.

Our bestselling and award winning journal is an anthology of collectable art, essays, short stories and poetry.

Folly Press particularly seeks memoir, collections and novella’s that tell stories that aren’t being told.

Learn more about our submissions process and reading period here.

Folly is a member of the Community of Literary Magazines and Presses and abides by the CLMP Code of Ethics.

Submit to Folly
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Gold medal with blue text and logo for the Next Generation Indie Book Awards, indicating finalist status.
A circular badge with a blue border and black background, featuring the text "Recommended by Reedsy" at the top, "Best Writing Contests" in the center, five yellow stars below, "2023" below the stars, and a fountain pen nib icon at the bottom.
Yellow background with colorful fireworks, text reading '2024 Firecracker Awards for Independently Published Literature', and a silver coin in the bottom right corner.
Logo for Community of Literary Magazines & Presses featuring the acronym [clmp], with the website www.clmp.org, and the phrase Proud Member at the top.
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Thoughts and musings

  • "Something exciting, something lively, something more than titillating was happening in a lot of the short stories. They were fresh and funny and really unusual for a New Zealand short story, possibly because they were fresh and funny…. it marked something new in New Zealand writing, something…joyful, unaffected. A toast of at least one drink to Folly, that strange new journal which has some of the best New Zealand writing I've read all year.”

    Steve Braunias, Reading Room

  • "Folly magazine bursts onto the scene, not with quiet reverence, but with a vibrant and unapologetic energy. Described as the “rebel child of the literary scene” and a “strange new journal” aimed at those perhaps tired of the more traditional literary establishment, Folly carves out its own unique space. It embraces being “a bit of fun”, intended for enjoyment and perhaps even a little “general mistreatment”, whether displayed on a coffee table or kept in the bathroom."

    Kolby Granville, After Dinner Conversations USA

  • "Folly journal doesn’t have any problem with the idea of ruffling a few feathers. It all adds up to a magazine of contradictions that wants to do things differently."

    Stack Magazines, UK